A partnership with the NBA’s first cryptocurrency platform has been formed.
Cryptocurrency trading is taking place. The National Basketball Association has formed a partnership with cryptocurrency exchange Coinbase (NBA). The National Basketball Association (NBA), the Women’s National Basketball Association (WNBA), the NBA G League, the NBA 2K League, and the United States Basketball Association (USA Basketball) have all selected the Nasdaq-listed cryptocurrency business as their exclusive cryptocurrency platform partner.
The National Basketball Association (NBA) and Coinase, a cryptocurrency exchange that is publicly traded on the Nasdaq, announced a “multiyear agreement” on Tuesday.
Coinbase will become the sole cryptocurrency platform partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League, and USA Basketball as a result of the agreement, according to the announcement.
As part of the agreement, Coinbase will provide new content, innovations, activations, and experiences to educate fans on the increasing breakthroughs occurring across the cryptoeconomy. This is the first time that each league has partnered with a cryptocurrency platform, and it marks the first time that they have done so.
The NBA G League, also known as the G League, is the NBA’s official minor league basketball organisation. It is comprised of teams from around the world. The NBA 2K League is a joint venture between the National Basketball Association and Take-Two Interactive, a video game publishing company.
In the United States, USA Basketball is a non-profit organisation that oversees both men’s and women’s basketball competitions. The National Basketball Association (NBA) represents the United States men’s and women’s national basketball teams in the International Basketball Federation (FIBA) as well as the United States Olympic and Paralympic Committee.
Starting with tonight’s tip-off of the NBA’s 75th Anniversary season, the statement adds, “Coinbase will have a brand presence featured during nationally televised games,” according to the press release. “In addition, the firm will serve as the presenting partner of the WNBA Commissioner’s Cup and the USA Basketball men’s and women’s national team exhibition tours, as well as an NBA G League Ignite partner,” according to the press release.
Kerry Tatlock, the NBA’s senior vice president of global marketing partnerships and media, shared his thoughts on the subject:
We look forward to collaborating with Coinbase to provide fans with new ways to engage with the league and each other, while also enhancing the experience for fans who are already Coinbase users.