Landry’s Restaurant Group to Soon Implement Bitcoin Loyalty Program

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According to a partnership announced on Tuesday with cryptocurrency startup NYDIG, visitors dining at Landry’s Restaurant Group restaurants would get $25 in Bitcoin for every $250 spent at the hotel group’s restaurants. Landry’s will also begin to keep part of its treasury reserves in Bitcoin, which will be managed by NYDIG.

The corporation owns and operates a variety of franchises, including Morton’s, Bubba Gump Shrimp Corporation, Rainforest Cafe, and The Palm. Tillman Fertita, a television mogul who also acts as the company’s CEO, owns and operates Landry’s.

“We feel Bitcoin to be a good alternative for a component of our own treasury, and we want to extend that option to our customers as well,” Landry’s Trey Zeluff, Director of Digital Asset Strategy, said in a statement. We’re ecstatic to be working with NYDIG to bring this concept to the hotel sector.” Landry’s showed the first signs of interest in the cryptocurrency space earlier this year when it started taking bitcoin payments at a number of its locations around the country in April.

“It was unexpected that [a crypto] The deal is, and it’s here to stay,” the company’s CEO added. The moment has arrived for it to happen, and it is inescapable.

CEO Fertita’s interest in cryptocurrencies appears to have spread to other aspects of his career, as indicated by the fact that his NBA team has lately generated headlines in both the industry and the media. Tillman said at the time that it was time for the Akash network to “explore mining or block validation as the next logical step,” and that he would start doing so in June 2021.

We’ll start with the basics to begin our digital asset strategy. NYDIG has also positioned itself as a major player in the blockchain space, raising hundreds of millions of dollars by 2021 to develop Bitcoin-centric solutions for the insurance, banking, and clean energy industries. Notably, the firm has invested in Bitcoin, a micropayments firm, with the purpose of “unlocking the future financial infrastructure.”