According to the official GRAMMY Awards website, Binance has been chosen the official cryptocurrency exchange partner of the upcoming 64th Annual GRAMMY Awards ceremony.
It was reported today that Binance will be collaborating with the Recording Academy, which is responsible for the GRAMMY Awards.
Binance has entered into a partnership with the Recording Academy in order to raise awareness about cryptocurrencies. At the same time, it intends to present blockchain technology to those attending the GRAMMY Awards.
It is interesting that Binance has entered into a partnership with a music group for the first time. Despite the fact that the Binance NFT platform was just created a year ago, the cryptocurrency exchange has continued to cooperate with artists.
While the Recording Academy’s collaboration with Binance is a first for the organization, it is not the institution’s first journey into the worlds of music and cryptocurrencies.
“Binance is the appropriate partner for the GRAMMYs and our goal to empower music people all over the world because it is the leading player in the crypto and blockchain fields and because it has a community-focused approach,” Panos continued. “Binance is the appropriate partner for the GRAMMYs and our goal to empower music people all over the world.”
“Starting with the GRAMMYs, we are pleased to work with the Recording Academy to deliver fresh new experiences powered by blockchain and all the fantastic things Web3 technology can bring to entertainment,” said Binance Co-founder Yi He, in response to the community’s ever “changing needs.”
With its partnership with OneOf, an NFT marketplace on the Tezos blockchain that is financed by record producer Quincy Jones, the Recording Academy took a giant stride forward in its entry into the industry in November of last year.